Audience Extension
Price on request
Overview
A flexible campaign for reaching selected pharma audiences throughout the year, whether or not activity is tied to CPHI Frankfurt. Unlike Event Extension, which targets event audiences around the show, Audience Extension lets you define broader segments by role, interest and region.
Audience targeting
- Product or industry interest.
- Job level and job function.
- Region.
- Additional criteria supplied by your team to refine the audience logic.
Campaign format
- Always-on access, with campaigns available throughout the year and independent of event dates.
- Minimum booking of 100,000 impressions.
- A typical one-month campaign with flexible start dates and durations.
- Display delivery across desktop, mobile and tablet on brand-safe inventory.
Reporting
- Total advert impressions served.
- Total clicks to the creative.
- Creative click-through rate.